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Applied Research Methods

Market Research and Consumer Analytics

A practical professional programme in Market Research and Consumer Analytics — build the skills, methods, and confidence to apply applied research and analytics in your work.

★★★★★4.9
from 112 participant reviews
488+
Enrolled to date
19+
Countries
Duration
9 weeks
Level
Intermediate
Format
Cohort Based
Language
English
Certificate
Verified Digital
Market Research and Consumer Analytics
Preview this programme
$1,100
One-time payment
Open enrolment
In this programme
✓Live virtual sessions (recorded)
✓Self-paced video content
✓Practical weekly assignments
✓Capstone applied research project
♛
ARPS Institute Certificate
Upon completion you will receive a digitally signed, QR-verified certificate – shareable on LinkedIn and recognised globally.
Overview

What You Will Learn

This professional certificate programme gives participants a thorough, practical grounding in Market Research and Consumer Analytics. It is designed for professionals who want to strengthen their capabilities in applied research and analytics and apply them immediately in their work. The programme is highly applied — each module pairs expert-led content with hands-on assignments grounded in your own context, culminating in a capstone project that demonstrates your mastery of Market Research and Consumer Analytics.

✓Build a solid foundation in Market Research and Consumer Analytics
✓Apply core applied research and analytics frameworks to real problems
✓Use the key methods and tools of Market Research and Consumer Analytics with confidence
✓Analyse and interpret evidence to support decisions
✓Communicate findings and recommendations to diverse stakeholders
✓Plan and deliver a complete Market Research and Consumer Analytics project end to end
Who this programme is for
Researchers and research analysts
M&E officers and data specialists
Graduate students and academics
Programme and policy analysts
Consultants and evaluators
Data-driven professionals across sectors
Included

This Programme Includes

◆Live virtual sessions (recorded)
◆Self-paced video content
◆Practical weekly assignments
◆Capstone applied research project
◆Downloadable templates & datasets
◆Cohort discussion forums
◆12 months platform access
◆Verified digital certificate
Curriculum

Programme Outline

6 modules · 24 lessons · 9 weeks

The programme is structured across 6 modules, each covering one stage of learning with live sessions, self-paced content, and a practical assignment.

Core concepts, terminology, and the role of Market Research and Consumer Analytics in practice.

Key conceptsTerminologyStandards & ethicsThe practice landscape

The leading frameworks and approaches that structure applied research and analytics work.

Core frameworksDesign choicesPlanningBest practice

Hands-on methods and tools used by Market Research and Consumer Analytics practitioners.

MethodsTools & softwareData & evidenceQuality assurance

Applying Market Research and Consumer Analytics to real cases drawn from your own context.

Case studiesApplied exercisesStakeholdersCommon pitfalls

Advanced considerations, emerging trends, and complex scenarios in applied research and analytics.

Advanced topicsEmerging trendsComplex casesRisk & ethics

Bringing it all together into a complete, reviewed Market Research and Consumer Analytics project.

Project designImplementationReportingPresentation
Programme facilitator

Meet Your Instructor

DRO
Dr. Rachel Osei
Director, Applied Research Methods · ARPS Institute
65 programmes on ARPS Institute · Applied Research Methods
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FAQs

Frequently Asked Questions

Basic numeracy helps, but the programme introduces the methods you need step by step with applied examples.

Plan for roughly 6–8 hours per week, including the live session, self-paced content, and a weekly applied task.

Yes. All live sessions are recorded and posted within 24 hours so you can keep pace across time zones.

Yes — the ARPS Institute certificate includes a QR verification code and is recognised across 120+ countries.

$1,100
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